Whatever its sins, Microsoft would never do something like this. Some of Apple’s loyalest customers, those who stuck with Macs during their most troubled days and those who pay $3,000 and more for Power Macs, have been screwed. You can no longer buy older Final Cut Pro products fro m Apple and web links to the old Final Cut Pro on now redirect to Final Cut Pro X pages. All of this means time lost, and time is very much money. Assets you have built up over the years are suddenly useless. You have to learn how to do things from scratch. I you are a video editor who has invested years becoming a Final Cut Pro expert, it doesn’t matter if the new version is better the killer is that it is different in many significant ways. But it is also completely unacceptable for professionals. It is incompatible with project files for older versions and lacks many features that pros have come to rely on.Īpple’s willingness to break cleanly with the past is one of the things that has made it a great consumer company whose products always seem fresh and unencumbered by legacy features. (It also replaces Final Cut Express, a prosumer version.) The problem is that X is a completely new program, with new ways of doing things. No sooner had I done this than Apple offered glaring proof of its limitations as a provider of technology for professionals–or as a vendor to the enterprise.įinal Cut Pro X is the successor to Final Cut Pro, which has become the non-linear editing software of choice for professional videographers and filmmakers. A couple of days ago, I wrote about how Macs has become the overwhelming computer of choice for tech elites.
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